Teleprompters aren’t just for public speaking. They’re also a valuable tool on the set. Commercials and promotional videos can take hours, even days to shoot. Multiple takes and editing can eat away at your company’s time. If you hire a production company you’ll not only be spending extra time, you’ll be spending extra money for shooting and editing out unnecessary bloopers. Teleprompters boost your productivity on the set and ensure that you have a product that you’ll be proud of.

Teleprompters boost your productivity by keeping your on-screen talent focused. They may think that they’ll have all the right words to say, but bloopers are inevitable. A missed word or line can turn into multiple takes that can likewise turn into hours of unproductivity. A teleprompter keeps the talent relaxed and on point. It reduces the number of missed lines and prevents the speaker from rambling. The screen is easy to read and the software contains color codes to remind the speaker to change inflection and tone to add life to the lines. Fewer takes equals less time on the set.

As they say, “Time is money.” A large portion of video production is spent on editing. Maximize your production time providing your video editor with good material. As I mentioned before, too many takes could drastically slow down your video production. This makes for more unusable footage and more time spent in the editing room. With the text scrolling in front of them, teleprompters allow the talent to virtually get their lines right the first time. This cuts down on editing, saving time and money.

That’s right. Using a teleprompter saves money. You may be looking at the cost of a teleprompter as a deterrent. A quality teleprompter pays for itself just after a few uses because you’re stepping in the direction of pre-production planning. Just think. Someone prepares and edits the lines before the shoot. The lines are running on the teleprompter and keep the on-screen talent relaxed and focused. If you do happen to run into a snag, the teleprompter’s software switches between prompt and edit modes easily. New text can be added or taken away in a moment’s notice. Someone can also take notes during each take to help the editors piece the final product together effectively. Fewer takes plus fewer hours in the editing room equals more money in your pocket.

Teleprompters aren’t an extra expense that weighs you down. They allow your video production team to work together effectively. It takes the pressure off your talent to be perfect, your editors spent less time in the edition room, and you save time and money. Teleprompters help you get off the set and sell your product.